Citizen PIM

The Citizen Product Information Management website project is a strategic initiative designed to centralise, streamline, and enhance the way Citizen Watch manages and distributes product data across multiple digital channels. The projects key requirement was to replace fragmented and manual processes with a unified system that ensures accuracy, consistency, and efficiency in handling product attributes, imagery, specifications, and marketing content. The application provides a single source of truth for all product information, allowing teams to easily enrich and update data before seamlessly syndicating it to ecommerce platforms, retail partners, and internal systems.